Just quickly: that Vodafone ad with the mayflies. So they're saying this is what a mayfly does with it's 24 hours of existence, only of course it's not -- it's a CGI cartoon of an anthropomorphised mayfly acting like a person would if they had 24 hours to live. And then they finish with "maybe we should act like mayflies".
So what they're saying is: People should act like mayflies who act like people -- have I got that right?
OK, just checking.